Skip to content

LegitScript Addiction Treatment Certification Expands to Include Facebook


I'm pleased to share the news that, starting today, Facebook will require LegitScript certification for providers of drug and alcohol addiction treatment who want to advertise in the United States. This partnership follows the official rollout of our program, which began at the end of July after an initial pre-launch phase. Now both Google and Facebook will require LegitScript certification for addiction treatment providers looking to advertise.


The inclusion of Facebook in this certification program is an important step in curtailing the reach of predatory drug and alcohol treatment providers who have used online advertising as a primary avenue to attract new patients. I'm hopeful that as other online platforms follow suit, our efforts will help clean up an industry that has suffered too long from fraudulent drug and alcohol treatment centers taking advantage of patients' recovery efforts and insurance billing opportunities.


I want to give a program update to those who have applied for certification or are now looking to apply because of our new partnership with Facebook. After we first announced the program in April and began accepting applications, we processed an initial batch of applicants to stress test our certification standards, which ensure addiction treatment providers are operating transparently and in compliance with applicable laws and regulations. I've been happy with the way our process has held up to this initial pool of applicants; our research analysts and policy experts have worked hard to vet applications using the standards we developed in consultation with the Partnership for Drug-Free Kids, Center on Addiction, the National Association of Addiction Treatment Providers (NAATP), and Facing Addiction with NCADD. We tested these standards against a variety of applicants: for-profit and nonprofit entities, single-facility providers and others with many facilities, and organizations located in jurisdictions throughout the US.


Ultimately, we exceeded our goal of certified applicants in the pre-launch phase and to date we've certified 40 applicants that collectively operate more than 335 unique facilities. We're now ramping up speed, as we know that many applicants will be doubly eager to get certified with the announcement of our Facebook partnership. LegitScript certification for addiction treatment providers will now apply both to Google and Facebook.


Throughout the process, we have been and will continue to be open to ideas about how we can refine the program. We've already taken to heart feedback from early applicants and have made improvements to make the process more streamlined and efficient. And, of course, we'll regularly review our standards in conjunction with our industry partners to make sure our program stays abreast of new trends and challenges.


I'm encouraged to see the addiction treatment community embrace this program and see leaders such as Facebook adopt this program for their platforms. With this combined collaborative effort, we can make a difference in the lives of those seeking support for addiction.


David Khalaf is a writing, communications, and marketing professional with specialties in media, investigations, content strategy, and writing instruction. His 20 years of writing, media, and communications work have included two top-tier universities (USC and UCLA), print and digital magazines, consulting firms, and technology companies.

His current work involves content strategy and development at LegitScript, a company that helps the world's leading search engines, payment service providers, and internet platforms and marketplaces do business with legitimate, legally operating entities in more than 80 countries and 15 languages around the world. LegitScript specializes in risk and compliance for highly regulated industries including CBD/cannabis, online gambling, cryptocurrencies, drugs, financial trading, online adult, scams and fraud, and more.

Recent Blog Articles

AI and ROI in trust and safety.

Navigating Marketplace Risk: AI and the ROI of Trust and Safety

Every year, professionals from around the world come together at the Marketplace Risk Management Conference to discuss issues of risk on online platforms and other technology. Explore the most critical takeaways from 150+ industry-leading speakers spanning 70+ sessions. Then contact us to see how Le...
Pride Month Addiction Treatment Certification application fee waiver.

This Is How LegitScript Is Celebrating Pride Month

LegitScript is celebrating Pride Month by waiving application fees for a limited number of new applicants who provide specialty care for the LGBTQ+ community - along with addiction treatment services. Let's unfurl Pride Month's origins, and discuss why the LGBTQ+ community needs support for addictio...
Levels of risk.

What You Need to Know About the Different Levels of Merchant Risk

Many risk mitigation approaches focus on high-risk merchants, but what about medium-risk merchants? Being aware of the various levels of risk and which category your merchant falls into is a critical step in quantifying risk. Let's delve into what low-, medium-, and high-risk merchants are and the v...
Northern Colorado Hemp Exposition (NOCO)

Navigating Compliance: LegitScript’s Insights from NOCO

Join LegitScript on a journey to the 10th annual Northern Colorado Hemp Exposition (NOCO), where we immersed ourselves in the heart of the CBD industry. LegitScript shared critical compliance knowledge, exchanged insights with industry peers, and absorbed vital regulatory updates from the FDA and US...