Skip to content

The Super Bowl Can Cause Super Problems for Payment Service Providers

Of the top 30 most-watched television broadcasts in the history of the United States, Super Bowl events comprise 29 of them. They have drawn as many as 114 million TV viewers per game and tens of thousands of in-person spectators. That's an attractive audience for anyone looking to target consumers, including cybercriminals and others engaged in illicit activity. That's why we list the Super Bowl and other major sporting events as one of the seasonal trends payment service providers should be aware of.


The Super Bowl and Illicit Streaming

As more people "cut the cord" on cable and opt for streaming services, internet protocol television (IPTV) is becoming an increasingly popular way to view sporting events, including the Super Bowl, World Series, and World Cup. The relatively quick adoption of IPTV has made it a prime target for criminals. Piracy has risen in conjunction with the popularity of IPTV services, costing rights holders an estimated $4 billion to $5 billion per year, according to the US Trade Representative's Notorious Markets List. Furthermore, illicit IPTV merchants frequently set up transaction laundering websites to process payments.


    • Merchants offering an extraordinarily large number of channels for a suspiciously low monthly fee


    • Merchants providing access to premium channels, such as HBO, as part of their flat fee structure


    • Services that include pay-per-view content as part of their subscription package


    • Services that allow customers access to a broad range of international channels


    • Language stating that consumers can use the product or service to eliminate their cable bill



The Super Bowl and Illicit Massage

Illicit IPTV isn't the only problem prompted by the Super Bowl. According to advocacy groups such as the International Labour Organization, major sporting events are prime targets for human traffickers because of the large number of people who converge in one city for these events. Illicit massage parlors are one of the greatest funnels for human trafficking, second only to escort services, according to Polaris, a nonprofit dedicated to stopping sex and labor trafficking. Overtly illicit massage websites are typically easy to spot because they include suggestive photos or describe explicit services, such as "happy endings." However, many merchants attempt to pose as legitimate massage businesses in order to maintain a merchant account and fly under the radar of law enforcement. Although this year's in-person attendance will be a fraction of a normal Super Bowl, it's important to be aware of the indicators of hidden illicit massage merchants.


    • Massage merchants who stay open late or even boast 24-hour service


    • Physical descriptions of staff, such as merchants who refer to the masseuses as


    • young, attractive, or of a particular ethnicity


    • Representation on third-party websites that primarily exist as online communities for sexual-massage seekers



The Super Bowl and Counterfeits

In January 2021, US Customs and Border Patrol announced that they seized a total of 60 fake Pittsburgh Steelers Super Bowl rings in eight different parcels destined for Pennsylvania from China. The rings arrived as sets of six, representing each of the Steelers six Super Bowl championships. According to CBP, authentic Steelers Super Bowl rings would have had a manufacturer's suggested retail price of $90,000. This seizure is a high-profile example of how intellectual property infringement can spike leading up to a popular sporting event. More frequently, problematic merchants online may sell lower-profile items, such as counterfeit jerseys and other apparel that infringe upon trademarks of the teams competing in the Super Bowl.


    • Merchants unable to provide licensing agreements for the brands they sell


    • Merchants selling in-demand items, such as apparel for a winning Super Bowl team


    • Websites with obvious misspellings or other blatant language errors


    • Websites with many poor reviews on third-party consumer complaint websites



Another issue to watch out for is sports betting, but that's a whole other blog post.

Want to know about other seasonal high-risk trends you should watch out for? Get our full guide on seasonal high-risk trends throughout the year.

Seasonal High-risk Trends Guide cover

David Khalaf is a writing, communications, and marketing professional with specialties in media, investigations, content strategy, and writing instruction. His 20 years of writing, media, and communications work have included two top-tier universities (USC and UCLA), print and digital magazines, consulting firms, and technology companies.

His current work involves content strategy and development at LegitScript, a company that helps the world's leading search engines, payment service providers, and internet platforms and marketplaces do business with legitimate, legally operating entities in more than 80 countries and 15 languages around the world. LegitScript specializes in risk and compliance for highly regulated industries including CBD/cannabis, online gambling, cryptocurrencies, drugs, financial trading, online adult, scams and fraud, and more.

Recent Blog Articles

CBD Hemp oil, Hand holding droplet of Cannabis oil against Marijuana buds. Alternative Medicine

What You Need to Know About CBD Product Labeling Regulations

From CBD product labels that claim to diagnose, cure, mitigate, treat, or prevent disease to truth-in-advertising requirements - LegitScript explores the regulatory environment of CBD as it exists today. Then download our CBD Compliance Resource Guide or create an account to apply for your CBD Certi...
EU’s Strategy to Combat Counterfeiting

What You Need to Know About the EU’s Strategy to Combat Counterfeiting

In an effort to strengthen intellectual property (IP) rights, the European Commission recently adopted a recommendation on initiatives intended to curb counterfeiting activities both online and offline. This post discusses the strategy, adopted recommendations, and new approaches to stopping the sal...

This Piece of Legislation Redefined Hemp for an Entire Nation

The 2018 Farm Bill redefined the legal definition for hemp, and with that change unearthed a nationwide market for hemp-derived CBD products. Learn more about the Farm Bill, explore the current regulatory landscape for hemp and CBD products, and then download LegitScript's CBD Compliance Resource Gu...
Invest in trust and safety.

A Recent Report Recommends Investing in Trust and Safety

In the recent Trust and Safety Market Research Report published by Duco, researchers found that investment in trust and safety is increasingly important and that solutions like LegitScript's Ad Monitoring and Marketplace Monitoring can accelerate these efforts while providing a solid return on inves...