LegitScript’s President, John Horton, recently blogged about the recent agreement announced by Facebook and Web of Trust. Catch the blog at the Huffington Post.
LegitScript announced its own partnership with the Web of Trust some time ago. LegitScript provides WOT with our feed of legitimate (highly trusted) and rogue (bad apple) Internet pharmacies. We don’t have the final say — we are one voice among many — but we think Web of Trust plays an important role in helping keep people safe and informed about which websites (not just pharmacies) are trustworthy and which ones are not.
How does this affect rogue Internet pharmacies operating on Facebook? Social media websites like Facebook, Twitter and others are increasingly being used as platforms by illicit pharmaceutical websites. Since LegitScript’s legitimacy and rogue classifications are heavily weighted in Facebook’s trustworthiness results, bad-apple Internet pharmacies will (we presume) find it harder to reach customers, who will be more likely to receive a warning about the illicit nature of the website.
Congratulations to both Facebook and WOT on the partnership. Read the Huffington Post blog here.