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LegitScript Extends Comment Period for Our Proposed Standards for Online Optical Retailers

Are you involved in the online optical retail industry? No? Are you a concerned member of the public? No? Do you have eyes? Great! If you fall into any of the aforementioned categories, LegitScript wants to hear from you. As we announced in an earlier blog post, LegitScript is expanding its certification portfolio to include a program for online sellers of prescription eyewear. Yes, folks, we are bringing transparency to another Internet-based healthcare product industry. To get as much feedback as possible on our proposed standards, we are extending our comment period until January 9, 2015.

eyeglass standardsLegitScript’s proposed standards for online optical retailers are modeled after both LegitScript’s standards for online pharmacies and the National Association of Boards of Pharmacy’s VIPPS program, and reflect LegitScript’s mission to make the Internet healthcare sector safer and more transparent for individuals and businesses. To receive the LegitScript seal of approval, online optical retailers must (among other things) require a valid prescription (unless duplicating a pair of existing lenses, where permitted by law), protect patient privacy, disclose pertinent business information (including physical location), maintain website transparency, and provide readily accessible patient services (that is, patients must be able to talk to a human during normal business hours — yay, humans!).

Why do we have our sights on online optical retailers? Your vision is a mission-critical component of your overall health. And providing you (the consumer) with information that allows you to make safe healthcare decisions is LegitScript’s core competency. We are pleased to be developing our certification standards in conjunction with members of the online optical retail community, including members of the National Association of Optometrists and Opticians. Want to know more? Vision Monday, the ophthalmic industry’s leading source of news and news analysis, recently published an article about LegitScript’s proposed certification standards for online optical retailers.

So take a minute away from the holiday hysteria, cozy up to a roaring fire, and read (and comment on*) our proposed certification standards for online optical retailers.

*Comments accepted at comments[at]