New .health Domain Extension Introduced

This week, dotHealth launched the .health domain extension. This is exciting news for the medical industry and consumers.

The .health domain will help to provide an easily identifiable place for internet users who are seeking trusted health information online — similar to that of .edu (for education), .org (for non-profit organizations), and .pharmacy (for certified pharmacies).

The extension is available for medical websites and those in the broader health and wellness space. Health companies, including Mayo Clinic, United Healthcare, and Pfizer, as well as tech giants Google, Facebook, and Amazon have already secured their .health domain names.

To ensure the integrity of the .health domain extension, registrants need to follow stringent terms and policies. These include standards for transparency of operation, compliance with applicable laws, a prohibition against marketing potentially unsafe products, consumer privacy safeguards, and more. Websites using the .health domain extension will be monitored on an ongoing basis to prevent misuse. LegitScript has partnered with dotHealth to monitor all .health domain names.

“Our focus has always been to ensure that internet pharmacies, supplement websites, and other online health resources are safe and credible,” said John Horton, CEO of LegitScript. “We are excited that dotHealth is leading the way to create a place where consumers can be empowered to make informed health decisions.”