SESSION DATE: On-demand As a healthcare merchant, you want to create a digital marketing plan to drive new customers. Where do you start? In this free, one-hour webinar, experts from Cardinal Digital Marketing share best practices for optimizing your digital marketing strategies to drive engagement, reach patients, and make sure your brand stands out above the rest. We'll cover common topics and questions including: How do I stand out in a busy paid search landscape? What is user journey mapping and how do I leverage it? What are effective patient-centric messaging strategies? How do I optimize my post-click landing page? And more! Duration: 1 hour ** The views and opinions expressed in this webinar represent the professional views and opinions of the presenter and do not necessarily represent the views and opinions of LegitScript LLC (LegitScript). Session Speaker Rich Briddock SVP of Strategy & Analytics at Cardinal Digital Marketing Rich Briddock started at Cardinal in 2014 and now leads the media team as the SVP of Performance Marketing. He oversees all client strategies, helping multi-location healthcare groups, like LifeStance Health, Smile Doctors, and Home Care Assistance, reach and convert more patients across the nation. Rich specializes in developing holistic patient acquisition journeys that nurture patients through the funnel. As a master of optimization, he uncovers opportunities to remove conversion barriers and improve the patient experience, generating more qualified leads for clients. None of this would be possible if Rich weren’t data-obsessed. He builds integrated closed-loop reporting solutions that allow for deep performance analysis, giving Cardinal’s clients real insight into the impact of their marketing investment. For more than a decade, Cardinal Digital Marketing has partnered with some of the most recognizable healthcare brands in the country, helping these high-growth multi-location organizations maximize marketing performance and drive new patient acquisition through innovative SEO and PPC strategies.