Mask Review – Frequently Asked Questions

Evaluation of Impermissible Claims and Marketing.

LegitScript’s Mask Review involves an evaluation of product claims and marketing, to ensure adherence to Google’s policies. Below is a list of examples of impermissible claims. Please note, this is not an exhaustive list.

Impermissible Marketing:

  • Incorporation of the word “surgical” in the name of the product
  • Inclusion of products under a “medical” tab
  • Language regarding “FDA approval” or use of the FDA logo to imply FDA approval
  • Falsified “Certificates” of FDA Registration or use of EUA certificates to imply FDA approval

Sample impermissible claims:

  • “genuinly [sic] KN95 which meets all FDA requirements for medical and trade use”
  • “Blocks 95.99% of bacteria, dust, chemicals, particles, pollen and smoke. Medical-grade mask: KN95…”
  • “Blocks bacteria, virus, dust, chemicals, particles, pollen and smoke…”
  • “Anti-COVID-19”
  • “Prevent the Spread of Coronavirus”
  • “PROTECTIVE MASK TAKE CARE OF YOU AND YOUR FAMILY…COVID-19…”
  • “Multiple protection Against virus infection”
  • “BEST FACE MASKS FOR BACTERIA AND VIRUSES”
  • “anti-infection layer to help protect”
  • “PFE [Particle FiltrationEfficiency] ≥ 95% BFE [Bacterial Filtration Efficiency] ≥ 95%”
  • “Suitable for respiratory protection, filtering dust, haze, bacteria, droplets and other harmful particles in the air…The US Centers for Disease Control (CDC) now recommends that all Americans wear a fabric face mask outside their homes.”
  • “Anti-droplets”
  • “working primarily with medical distribution companies … to support those on the front lines” 

Sources: FDA Warning Letters