Studies on Rogue Internet Pharmacy Advertising

Read the original Bing and Yahoo! research reports that first highlighted the need for better ad platform monitoring.

In 2009, LegitScript conducted in-depth studies that examined how Bing's and Yahoo!'s online advertising platforms enabled "rogue" internet pharmacies that violated US federal and state laws. The studies found that the vast majority of internet pharmacies advertising on these platforms at the time were fraudulent or illegal.

These reports cover important issued related to online advertising and the threat of illicit activity, including:

  • How LegitScript identifies problematic advertisers
  • Advertisers' relationships to other criminal activity
  • Legal and ethical implications for platforms
  • Real examples of online ads from rogue internet pharmacies