Built to Withstand the Freeze: Rimo Health’s Formula for Merchant Stability
Launching and scaling a healthcare brand is already a high-stakes endeavor. For many telehealth startups, that challenge is amplified by the constant threat of merchant account freezes and ad disapprovals. These aren’t just technical hiccups; they’re business-ending risks that disproportionately affect passionate founders working in weight loss, hormone therapy, and sexual health. Rimo Health understands this landscape deeply. As a trusted partner to modern digital clinics, Rimo provides not just the tech stack, but the compliance foundation that keeps companies online, compliant, and growing. With LegitScript Certification as a key pillar of their approach, Rimo Health helps clients turn vulnerability into stability.
About Rimo Health
Rimo Health is a telehealth SaaS platform designed for healthcare entrepreneurs and brand owners. We provide an end-to-end infrastructure: doctor portals, patient portals, e-prescribing integrations, and pharmacy fulfillment. Most of our clients run direct-to-consumer telehealth brands offering treatments like weight loss (GLP-1s), ED, hair loss, hormone optimization, and more. Think of us as the white-label engine powering modern digital clinics.
"One client in the GLP-1 space had their merchant account frozen for “misleading advertising.” Because they were LegitScript-certified and had a clear compliance trail, they were reinstated in less than 10 days. Without that certification, it likely would’ve been a permanent ban."
Adam Taaev, CEO, Rimo Health
Q&A With Adam Taaev
In the following Q&A, Adam shares how, with LegitScript Certification, Rimo Health powers compliant, scalable telehealth brands with end-to-end infrastructure—supporting founders in high-risk verticals like weight loss and hormone therapy while protecting them from ad bans, account freezes, and regulatory pitfalls.
From your perspective, which types of healthcare businesses are most vulnerable to merchant account freezes or shutdowns? Why?
DTC telehealth brands, especially those in weight loss, hormone therapy, or sexual health are at the highest risk. These verticals are considered “high-risk” by processors due to potential chargebacks, prescription requirements, and evolving regulatory standards. If compliance isn’t airtight, they’re first in line for freezes.
What red flags or business practices tend to trigger payment processors to hold or terminate healthcare-related accounts?
A few big ones:
- Selling prescription meds without visible prescriber review.
- Vague or non-compliant product pages (e.g., marketing meds like over-the-counter products).
- Lack of Terms of Use, refund policies, or HIPAA documentation.
- Sudden spikes in volume without warning the processor.
- Using offshore fulfillment without disclosing it.
What challenges do your clients typically face when trying to process payments for healthcare-related services? For example, are there some common compliance or documentation mistakes that healthcare companies make? Maybe even without realizing it?
Many new brands assume Stripe or Shopify Payments will work out of the box but they quickly learn that regulated healthcare needs specialized merchant accounts. Common mistakes include missing HIPAA-required documentation, failing to verify prescriber involvement, or mislabeling services in MCC codes. These things might seem small but can trigger account holds or permanent shutdowns.
Why did you decide to pursue LegitScript Healthcare Certification for your clients, and how do your clients view certification?
LegitScript is one of the few signals that both processors and ad platforms actually trust. We pursued certification because it shortens the approval timeline and protects accounts from shutdowns. For our clients, it’s often the difference between scaling with ads or getting completely de-platformed.
How does LegitScript Certification help clarify what’s acceptable to payment processors and ad platforms?
It acts as a rulebook. Once certified, clients know what language they can and can’t use, how to structure disclosures, and what compliance documents are needed. It removes ambiguity, especially with Meta and Google, who both require LegitScript for ads in many healthcare verticals.
Can you share an example of how certification helped a client avoid a payment processing issue—or recover more easily from one?
One client in the GLP-1 space had their merchant account frozen for “misleading advertising.” Because they were LegitScript-certified and had a clear compliance trail, they were reinstated in less than 10 days. Without that certification, it likely would’ve been a permanent ban.
What’s next for Rimo Health as you continue supporting ethical, compliant healthcare businesses?
We're expanding our ecosystem. Soon, we’ll offer pre-integrated payment partners familiar with regulated telehealth, ongoing compliance monitoring, and dedicated ad support. Our goal is to let founders focus on growth while we handle the legal, technical, and payment backend.
Are you an online pharmacy or telemedicine provider? Get certified!
Become a certified healthcare merchant and unlock the benefits of LegitScript Certification today, including the ability to participate in online advertising and payment processing programs. Many of the world’s leading companies require or recognize LegitScript Certification.