BRAM and VIRP Basics for E-Commerce Marketplaces

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The Mastercard Business Risk Assessment and Mitigation (BRAM) Program and the Visa Integrity Risk Program (VIRP) — formerly the Global Brand Protection Program (GBPP) — are designed to protect card brands and consumers from illegal and/or brand-damaging activity. These programs impose fines that get passed down to merchant acquirers, including e-commerce platforms performing payment processing, for detected processing of fraud, illegal activity, or activity that may pose regulatory or reputational risk.

Download our two-page guide to learn:

  • How do these programs work?
  • How do e-commerce platforms adhere to BRAM and VIRP guidelines?
  • What happens to violative merchants?
  • How much are fines?

Request a copy of the guide.