The Dos and Don’ts of Internet Supplement Ads

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This guide for supplement merchants and marketers provides explanations and tips  to help shed light on common compliance issues — an awareness of which can help minimize marketing disruptions.

This 20-page guide covers key dos and don'ts, supported by comprehensive explanations and examples. Topics include:

  • Disease Claims and Structure/Function Claims
  • Cloaking
  • Sponsored Content and Endorsements
  • Video Marketing
  • Use of Photos
  • User Experience and Popups

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