Frequently Asked Questions

About LegitScript's Addiction Treatment Certification Program


What entities qualify for LegitScript's Addiction Treatment Certification?

In-Person Addiction Treatment (Google, Bing, and Facebook): Any website, application, or merchant that provides information about in-person drug or alcohol addiction treatment, or facilitates in-person or online drug or alcohol treatment, other than at a private residence or non-clinical setting.

Mutual Support Groups (Bing and Facebook): Any website, application, online forum, or merchant that does not offer treatment for drugs or alcohol, but that facilitates interactions between non- professional members engaged in recovery.

Crisis Hotlines (Google): Any website, application, call center, chat feature, or telephone number that provides or purports to provide remote assistance or information to individuals who are in recovery or who are seeking information about addiction or addiction treatment, or to any person associated with such individuals, that does not identify particular treatment facilities or entities on the site itself.

Are lead call generators or sober living homes allowed to advertise?

Lead generators and sober living homes (recovery residences) are currently not eligible for LegitScript's Addiction Treatment Provider Certification Program.

We define a sober living home as a facility that is not providing clinical services or addiction treatment, but that instead provides a cooperative living environment and is typically located in a private residence or similar setting and is not part of a larger treatment program offered by an addiction treatment provider. We understand that there are legitimate recovery residences; in the future, we may grow the certification program to encompass recovery residences, but we don’t have a timeline set for that.

Were any programs exempt or grandfathered in?

No programs were exempted or grandfathered into LegitScript Addiction Treatment Certification.

Why can’t international providers get certified? Will this ever be an option?

At this point, our program is open only for providers of drug and alcohol addiction treatment services within the United States. Please note that, outside of the United States, ads for addiction treatment services are currently not allowed to run on Google, Bing, or Facebook. For more information about these advertising policies, please contact Google, Bing, and Facebook directly. In the event these advertising policies change, LegitScript will re-evaluate the reach of its certification services.

Under what conditions are providers required to have an on-site medical provider to run ads?

This is driven partly by state laws and regulations, and partly by the nature of the business. In general, we’re typically looking for an applicant that is providing addiction treatment services to have either an on-site medical provider or, at the very least, someone who functionally is on-site (e.g., at a nearby facility and regularly in attendance). We do see this as a best practice in most cases, but there are some applicants (e.g., mutual support groups or crisis hotlines) for which this is usually inapplicable. Please contact us at if you have more questions about this.

Application Process

Is there publicly available information explaining the criteria for certification?

The Addiction Treatment Certification page of our website gives overall eligibility information for our certification program. Our Certification Standards provide in-depth information about what information LegitScript researches and requires during the certification process.

Exactly how long does the certification process take?

LegitScript has seen extremely high demand in the first year of the Addiction Treatment Certification program. The length of time it takes to complete a review depends on the order in which an application has been received, the complexity of the application, applicant responsiveness, and the sufficiency and transparency of the answers provided. Because each application review is unique, we are unable to give time estimates.

How can I inquire about the application I submitted?

If you have questions or concerns about an application you have already submitted, please contact us at [email protected]. Our customer success team responds to queries in the order they are received. We’re happy to give general information, and also help answer questions about your supporting documentation; however, we are unable to give estimates regarding the timeline of your application’s review.

What is the process for re-certification? How long does the certification last?

Certification lasts one year. Re-certification is a review of all documentation, staff information, and licensure, as well as a review of the applicant's online marketing practices. This may include requests for additional information or documentation. Applicant response time plays large role in the speed of re-certification.

What is the pricing structure for addiction treatment providers with multiple facilities?

There is separate pricing for each facility: certification is intended to be on a facility-by-facility basis, even if those facilities are under common ownership. However, we understand that some addiction treatment providers operate many related facilities, and in these cases we may be able to offer volume discounts for single corporate applicants with multiple facilities. See the pricing chart below.

Number of Unique FacilitiesApplication Fee Per Unique Facility**Annual Fee Per Unique Facility***
1 to 9$1,495 USD$2,875 USD
10 to 24$1,395 USD$2,575 USD
25 to 49$1,295 USD$2,375 USD
50 to 99$1,095 USD$2,175 USD
100+$995 USD$1,975 USD

* The application fee is nonrefundable.

** Annual monitoring fees will be applicable upon certification. Ongoing monitoring ensures that facilities stay in compliance after they have been certified. Qualifying nonprofits that are facing hardship may have their annual fee waived when they declare hardship during the application process. LegitScript will determine eligibility based on data provided on the hardship form.

Will the certification process change and evolve?

We’re always open to ways we can streamline our processes, improve the quality of our assessments, and adapt our standards to better reflect the changing landscape of addiction treatment. It’s for this reason we’ve formed an advisory committee to LegitScript to ensure the continuous improvement and accountability of this program. The committee includes the Partnership for Drug-Free Kids, the National Association of Addiction Treatment Providers (NAATP), Center on Addiction (formerly CASA), Facing Addiction with NCADD, and Cumberland Heights.

Certified Websites

Is there ongoing monitoring of compliance with the certification standards?

LegitScript performs ongoing monitoring throughout an addiction treatment provider’s certification period to ensure compliance. The LegitScript seal displays "LegitScript Monitored” to reflect ongoing monitoring.

Are certified websites required to use the LegitScript seal?

Certified addiction treatment providers are encouraged to display their custom LegitScript seal on their websites, but are not required to do so. The LegitScript seal uses custom code to display the date, which shows customers that you are current and active in your certification.

What happens when a website is reported through LegitScript’s reporting function?

We take website reporting seriously and make reasonable attempts to investigate the veracity of the claims. To the extent that we feel a company needs to be reported to the appropriate authorities, we promptly do so. If you see a potentially problematic website, you may report it on our reporting page.

Is it a violation of LegitScript certification criteria for an addiction treatment provider or other entity to "bid" on competitors' trade names on paid advertising platforms?

No. This type of keyword bidding is normal competitive behavior, and it doesn't violate our standards, unless it's done in a way that is misleading or appears to be an intentional or knowing violation of someone else's trademark rights.

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Take the Next Step

Become a certified drug and alcohol addiction treatment provider and unlock the benefits of LegitScript Certification. Google, Bing, and Facebook recognize only LegitScript’s certification program for advertising drug and alcohol addiction treatment providers.