BRAM and GBPP Basics for E-Commerce Marketplaces Get Your Copy of the Guide Mastercard’s Business Risk Assessment and Mitigation (BRAM) Program and Visa’s Global Brand Protection Program (GBPP) are designed to protect card brands and consumers from illegal and/or brand-damaging activity. These programs impose fines that get passed down to merchant acquirers, including e-commerce platforms performing payment processing, for detected processing of fraud, illegal activity, or activity that may pose regulatory or reputational risk. Download our two-page guide to learn: How do these programs work? How do e-commerce platforms adhere to BRAM and GBPP guidelines? What happens to violative merchants? How much are fines?