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Mastercard’s Business Risk Assessment and Mitigation (BRAM) Program and Visa’s Global Brand Protection Program (GBPP) are designed to protect card brands and consumers from illegal and/or brand-damaging activity. These programs impose fines that get passed down to merchant acquirers, like e-commerce marketplaces processing payments, for any detected processing of fraud, illegal activity, or activity that may pose regulatory or reputational risk.
Download our two-page guide to learn:
- How do these programs work?
- How do e-commerce marketplaces adhere to BRAM and GBPP guidelines?
- What happens to violative merchants?
- How much are fines?