BRAM and GBPP Basics for E-Commerce Marketplaces

Get Your Copy of the Guide

Mastercard’s Business Risk Assessment and Mitigation (BRAM) Program and Visa’s Global Brand Protection Program (GBPP) are designed to protect card brands and consumers from illegal and/or brand-damaging activity. These programs impose fines that get passed down to merchant acquirers, like e-commerce marketplaces processing payments, for any detected processing of fraud, illegal activity, or activity that may pose regulatory or reputational risk.

Download our two-page guide to learn:

  • How do these programs work?
  • How do e-commerce marketplaces adhere to BRAM and GBPP guidelines?
  • What happens to violative merchants?
  • How much are fines?