BRAM and GBPP Basics Mastercard’s Business Risk Assessment and Mitigation (BRAM) Program and Visa’s Global Brand Protection Program (GBPP) are designed to protect card brands and consumers from illegal and/or brand-damaging activity. These programs impose fines on acquiring banks for any detected processing of fraud, illegal activity, or activity that may pose regulatory or reputational risk. Download our two-page guide to learn: How do these programs work?How do I adhere to BRAM and GBPP guidelines?What happens to violative merchants?How much are fines?