BRAM and GBPP Basics

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Mastercard’s Business Risk Assessment and Mitigation (BRAM) Program and Visa’s Global Brand Protection Program (GBPP) are designed to protect card brands and consumers from illegal and/or brand-damaging activity. These programs impose fines on acquiring banks for any detected processing of fraud, illegal activity, or activity that may pose regulatory or reputational risk.

Download our two-page guide to learn:

  • How do these programs work?
  • How do I adhere to BRAM and GBPP guidelines?
  • What happens to violative merchants?
  • How much are fines?