Where Policy Meets Performance: Winning in Healthcare Advertising
Many healthcare brands breathe a sigh of relief once they are LegitScript-certified, assuming ads on Google and Meta will start bringing in patients overnight. The reality often hits hard: campaigns stall, costs climb, and approvals come slower than expected. Healthcare ads are a different game, with tighter rules, smaller creative leeway, and a bigger need for precision. Rimo Health bridges the gap between compliance and conversion, helping certified providers stop wasting ad spend and start building campaigns that deliver real business results.
About Rimo Health
Rimo Health is a telehealth SaaS platform designed for healthcare entrepreneurs and brand owners. We provide an end-to-end infrastructure: doctor portals, patient portals, e-prescribing integrations, and pharmacy fulfillment. Most of our clients run direct-to-consumer telehealth brands offering treatments like weight loss (GLP-1s), ED, hair loss, hormone optimization, and more. Think of us as the white-label engine powering modern digital clinics.
"Clients think certification = ads will magically work. But the truth is, healthcare ads live under stricter scrutiny. You can’t use before/afters, bold health claims or urgency language like other verticals. Pair that with high CACs, and it becomes clear: success in this space takes real media buying skill and a deep understanding of policy."
Adam Taaev, CEO, Rimo Health
Q&A With Adam Taaev
In the following Q&A, Adam explains that LegitScript certification gets you in the door—but scaling ads in healthcare requires far more. Rimo Health helps certified brands turn compliant campaigns into real growth through expert media strategy and infrastructure.
Once a healthcare provider becomes LegitScript-certified and gains access to ad platforms, what challenges typically come next?
Certification opens the door, but walking through it is another story. The next challenge is launching campaigns that comply with ad policies and actually convert. Many clients struggle with crafting ad copy that’s persuasive yet compliant and they underestimate how much testing and tweaking is required.
Why do you think healthcare merchants often underestimate what it takes to succeed with digital advertising—especially on platforms like Google or Meta?
They think certification = ads will magically work. But the truth is, healthcare ads live under stricter scrutiny. You can’t use before/afters, bold health claims, or urgency language like other verticals. Pair that with high CACs, and it becomes clear: success in this space takes real media buying skill and a deep understanding of policy.
What kind of experience and expertise does it really take to run a compliant, ROI-positive ad campaign in the healthcare space?
It takes a rare mix: regulatory fluency, CRO (conversion rate optimization) knowledge, and performance marketing chops. Our team works with ad strategists who’ve spent years navigating these nuances: writing compliant landing pages, structuring funnels, and scaling under strict ad review conditions.
For healthcare merchants just beginning to explore advertising, what should they prioritize first after certification to avoid wasting budget?
Get your funnel right. That means compliant copy, a fast-loading and mobile-optimized landing page, clear pricing, and strong patient trust signals (testimonials, physician bios, certifications). Throwing traffic at a broken funnel is the fastest way to burn cash.
How does Rimo Health support clients after they’re certified with their advertising—especially those who don’t have an in-house marketer or media buyer?
We offer plug-and-play marketing services, including pre-approved ad templates, landing pages, and managed ad services for clients without in-house teams. For those with teams, we act as the backend compliance and funnel infrastructure.
Can you share a specific example of a provider who struggled with online advertising post-certification, and how your team helped them find success?
One men’s health brand was running compliant ads but getting terrible conversion rates. We rebuilt their landing page to better communicate the treatment flow, reduced form friction, and added physician trust elements. CPA dropped by 38% in 2 weeks.
What makes Rimo Health uniquely positioned to guide healthcare companies from certification to actual growth through digital marketing?
We’re not just a SaaS company, we’re operators in the space. We’ve launched, scaled, and supported dozens of successful telehealth brands. Our platform is built with compliance in mind, but our support is growth-focused. That dual lens, legal + performance, is what makes Rimo different.
Are you an online pharmacy or telemedicine provider? Get certified!
Become a certified healthcare merchant and unlock the benefits of LegitScript Certification today, including the ability to participate in online advertising and payment processing programs. Many of the world’s leading companies require or recognize LegitScript Certification.