Roveia + LegitScript: Why Certification Is the First Line of the Growth Plan
In prescription telehealth, compliance decides whether you get to market at all. Google and Meta require LegitScript certification to advertise in these categories. Brands that launch without it get disapproved ads, restricted accounts, and a website that has to be rebuilt after it was already designed.
Roveia, a growth marketing agency for health, wellness, and telehealth brands, plans certification and marketing as one workstream. While a client moves through LegitScript certification, Roveia builds the site, funnel, creative, tracking, and campaigns, so the brand is ready to launch the moment it's approved.
At a glance
- ~30 LegitScript-certified healthcare and telehealth clients scaled by Roveia
- 2.5 weeks average time from certification kickoff to approval
- 2-3 days average time from certification to first campaign live
- 6X+ ROAS and 74% lower CAC in 3 months for one prescription telehealth platform
About Roveia
Roveia helps healthcare brands build and scale acquisition across paid media, creative, landing pages, conversion optimization, email, and SMS. Most of its clients operate in regulated categories, which makes LegitScript certification the starting point of nearly every engagement.
"In telehealth, no certification means no ad account. It's that simple. Most founders treat LegitScript as paperwork to clear before the real work starts, then lose a month rebuilding a site that was never going to pass. We build it in from day one, so approval day is launch week."
Harsh Kang, CEO at Roveia
Q&A With Roveia
In the following Q&A, Harsh explains how LegitScript certification, compliant marketing strategies, and coordinated campaign planning accelerate telehealth growth and patient acquisition.
How does LegitScript fit into your work with clients?
It's the first conversation. Before we talk about creative or channels, we look at where the client stands on certification, because that determines what they can run and where.
From there, the two tracks move together. While certification is in progress, we're building the website, landing pages, tracking, creative, and campaign structure with LegitScript's standards in mind. Nothing gets designed that has to be undone later.
Why bring up certification that early?
Because what gets reviewed in certification is the same material we build the marketing on: website structure, business information, patient experience, transparency, and advertising language.
If you learn those requirements after the funnel is built, you rebuild the funnel. If you know them upfront, the site and campaigns are built once, correctly.
What does that look like in practice?
We've run growth for around 30 LegitScript-certified healthcare and telehealth clients. When certification and marketing prep run in parallel, clients typically go from kickoff to approval in about 2.5 weeks, and from approval to a live campaign in 2-3 days.
That second number is the one we care about most. The gap between "approved" and "acquiring patients" is where most brands lose time.
What does each partner bring?
LegitScript provides independent verification that a healthcare business meets its standards for operating and advertising in regulated categories. That certification is what opens the major ad platforms.
Roveia turns that access into growth: strategy, paid media, creative, CRO, landing pages, email, SMS, and patient acquisition.
Results: What Certification Makes Possible
None of the results below happen without certification. It's what made the paid channels available in the first place.
GLP-1 weight-loss telehealth provider. Roveia built the acquisition system from the ground up for a new brand entering one of the most heavily regulated categories in advertising. The work covered creative, landing pages, tracking, Google and Meta campaigns, and email and SMS lifecycle.
- $130 CAC at launch
- $10K+ in email and SMS revenue in under 30 days
Prescription telehealth platform. Roveia restructured Google Ads, introduced stronger retargeting, improved creative, and shifted spend toward higher-intent audiences.
- 6X+ ROAS
- 74% lower CAC over 3 months
- 2X purchase volume
Start With the Foundation
For healthcare brands, the fastest path to market is to start certification and marketing at the same time, so the growth infrastructure is ready when approval arrives.