Watch On Demand
30 Minutes
This session from the San Francisco Marketplace Risk Management Conference covers the role of trust and safety teams as a "growth engine" and how professionals in this field can navigate internal challenges and perceptions. Professionals from TikTok and Bank of America talk about:
- The "No" Stigma: Trust and safety teams are often perceived by their organizations as "the no police" or a necessary evil that creates friction and acts as a cost center.
- The "Plumber" Principle: Because trust and safety work often involves preventing issues before they occur, this success is often invisible and difficult to quantify.
- Shifting Narratives: The perception of these teams is changing as business leaders increasingly recognize the necessity of these controls due to regulatory pressures and the desire for a strong, safe brand reputation.
You’ll learn how teams are transforming trust and safety into a growth engine by:
- Proactive Partnering: By engaging with sales and product teams early in the development of new services or client deals, trust and safety professionals can identify and mitigate risks upfront.
- Enabling Success: Beyond enforcement, these teams can be seen as "fun police" or curators who enable positive user experiences by fostering thriving communities for authoritative sources, such as journalists and educational creators.
- Driving Value: This proactive approach fosters trust, which attracts more "good actors" to the platform and builds stickiness with existing clients.
Watch now on demand.