Bad actors don't disappear once they're caught. They study what tripped the filters, then come back smarter, using coded language, buried product details, and off-platform sales to slip past detection. In this piece for Total Retail, LegitScript's Dan Frechtling explains why AI alone can't keep up with that kind of adaptation, and what can.
He walks through three shifts online retailers need to make: pairing AI's scale with human judgment on edge cases, treating seller verification as ongoing rather than a one-time check, and looking beyond a single platform to spot patterns bad actors try to hide. Read the full story to see how it plays out.