Skip to content

LegitScript Certification Now Recognized by Google

Google now accepts LegitScript's Healthcare Merchant Certification for advertisers of pharmaceuticals and other healthcare-related products in the US and Canada.

This means that healthcare merchants who are certified and monitored by LegitScript can advertise on Google AdWords, Shopping, and DoubleClick Bid Manager (DBM) without ads being paused or suspended for not complying with this new policy. And LegitScript certification doesn't just apply to online pharmacies. It includes:

    • Pharmacies: including internet pharmacies, mail order pharmacies, brick-and-mortar pharmacies, local pharmacies with remote dispensing, internet veterinary pharmacies, and sterile compounding pharmacies

 

    • Telemedicine providers that facilitate prescribing

 

    • Other healthcare merchants: including wholesale websites/apps, price comparison websites/apps, and discount pharmacy websites/apps

 

This is great news for merchants who are already LegitScript-certified. It's also one more reason for healthcare merchants who aren't already part of the program to get certified. In June 2017, Visa announced that all pharmacy merchants and telemedicine providers that process card-not-present transactions had to be certified and monitored by a recognized certification organization, such as LegitScript.


Being LegitScript-certified now means healthcare merchants can participate in search engine advertising on Google with minimal disruption, and adhere to credit card brand requirements.

"I'm really pleased that Google now utilizes LegitScript certification in their policy processes," said LegitScript CEO John Horton. "We want to make it easy for legitimate healthcare merchants to advertise and maintain merchant accounts, and, of course, we want to make it impossible for the bad ones to do the same. This is a great development in our years-long relationship with Google, and we're glad to work with more healthcare advertisers going forward to help ensure and demonstrate ongoing regulatory compliance."

Interested in getting your business certified? Learn more about how LegitScript Healthcare Merchant Certification can help your business in 2018.

 

Recent Blog Articles

From Shortage Heroes to Compliance Champions: What Today’s GLP-1 Pharmacies Must Know

The GLP-1 regulatory landscape has shifted for compounding pharmacies and understanding the current environment is essential for the health of these businesses. If your business offers compounded versions of semaglutide or tirzepatide, you are operating in a regulatory environment that has changed d...

Merchant Onboarding in the Age of AI: Key Takeaways from the LegitScript Webinar

The risk landscape for underwriting and onboarding is getting more complex by the day as the technological waves that drive innovation are also arming bad actors with new tools. In our webinar "Merchant Onboarding Best Practices for an AI-Powered Future," expert panelists offered a pragmatic look at...

Merchant Onboarding: Frequently Asked Questions

Merchant Monitoring Resource Center Types of Payments Risk Expand What Are High-Risk Verticals? What are BRAM and VIRP fines? What Is Transaction Laundering? Money Laundering vs. Transaction Laundering What is PCI compliance? Why Is Reputational Protection Important in Payments? Monitoring and Risk...

Tainted Nutraceuticals: Hidden Ingredients, Real Risks

Merchants are facing increasing scrutiny for selling nutraceuticals tainted with harmful ingredients, which are often undeclared on product labels. This poses a challenge to payment processors trying to keep their portfolios free of dangerous products and increases the risk of card network violation...