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Certification

Advertise Your Healthcare Services with Confidence

Get Certified. Get Seen. Get Growing.

The benefits of LegitScript Healthcare Merchant Certification go far beyond advertising.

Being LegitScript-certified enables you to build trust with payment processing partners, advertising platforms, and the people you serve.

The result is smoother approvals, faster reinstatements, increased marketing reach and greater stability so you can focus on delivering services with confidence.

Learn how LegitScript Certification opens doors to advertising and payment processing while proving your compliance.

Recognized by:

“The main thing that tipped the scales was the fact that our industry is now recognizing LegitScript as the authority. It’s no more or less complicated than that.”
— Kyle Rao, President of Secure Medical

Is Certification Right for You?

Pharmacies
Reasons You May Qualify
  • You operate an online or brick-and-mortar pharmacy that sells prescription or over-the-counter (OTC) medications.
  • You want to advertise pharmacy services or prescription drugs on platforms like Google, Meta, Microsoft Bing, LinkedIn, TikTok, Netflix, Nextdoor, and Yahoo.
  • You serve customers in countries where certification is required by one or more partners, such as the United States, Canada, Japan, Australia, or New Zealand.
  • You want to help protect your payment processing from account freezes, payment holds, or shutdowns due to compliance issues.
Reasons You Might Not Need Certification
  • You do not sell or advertise prescription medications. You sell only over-the-counter products that are not regulated under healthcare ad policies, are not licensed as a pharmacy, and do not process card-not-present (CNP) transactions.
  • You operate solely in regions where certification is not a platform or regulatory requirement for your services.
  • You do not run paid ads for pharmacy services or products on platforms that require certification.
  • You handle payments exclusively for non-regulated products that do not require healthcare compliance reviews.
  • You do not offer any online pharmacy or telemedicine services that would trigger ad policy or payment processor compliance checks.
Telemedicine Providers
Medical Spas
Digital Health Platforms
Other Healthcare Merchants

How Certification Works

Step 1

Check Your Eligibility

Confirm your location, business type, and scope of services.

Step 3

Submit Your Application

Complete the application in our secure client portal.

Step 4

Expert Review

Our team verifies your business meets all Certification Standards.

Terms & Conditions

Step 5

Get Certified

Receive LegitScript Certification to advertise with confidence.

LegitScript Certification is trusted by Google, Meta, Microsoft, TikTok, LinkedIn, Netflix, Nextdoor, Yahoo, Visa, and Mastercard.

Requirements

Overview of Certification Standards

Certification helps you demonstrate legitimacy and advertise on platforms like Google and Meta. In summary, our certification standards include:

  • Registration & Compliance: Proper licensing, jurisdictional compliance, and prescription and telemedicine law adherence.
  • Internal Practices: Disclosure of any legal or regulatory history, including any ongoing, resolved or otherwise addressed litigation, from the past 10 years.
  • External Practices: Compliant patient services, affiliates, and partners; privacy protections; and valid prescriptions.
  • Transparency & Advertising: Honest and accurate operations, and compliant advertising aligned with laws and platform policies.
Get a quick breakdown of LegitScript’s ten core healthcare certification standards — what they are and why they matter. Watch the video to start your journey.
View All 9 Core Certification Standards

Our 9 Certification Standards

To earn and maintain LegitScript Healthcare Certification, your business must meet the following standards:

1. Licensure & Business Registration

Merchants must be adequately licensed for the services they offer and in the jurisdictions they serve. This includes the jurisdiction from which medications are prescribed and/or dispensed, as well as the jurisdiction in which the patient is located, except in circumstances permitted by law.

2. Legal Compliance

The applicant must comply with all provisions of applicable laws and regulations, including all applicable laws, regulations and required licensing, registration or authorizations necessary to prescribe and/or dispense medications. Additionally, the website or business must not facilitate the prescribing or dispensing of medications that do not hold the necessary authorization or approval from the applicable regulatory body in that jurisdiction or medications that are otherwise considered unapproved by relevant regulatory bodies.

3. Prior Discipline and History

The applicant or their business, including principals, key staff, and any medical or pharmacy practitioner associated with the website or business must disclose any prior criminal, regulatory, or civil violations, along with any ongoing, resolved or otherwise addressed litigation, that involves the applicant at any time over the past ten years.

Applicants must not have been subject to recent and/or repeated disciplinary sanctions, warning letters, or similar regulatory action. Disciplinary Action is defined in LegitScript’s Healthcare Merchant Certification Terms and Conditions. Prior offenses or other bad acts, may be a disqualifying factor in LegitScript’s sole discretion.

4. Affiliates and Partners

A merchant’s affiliates and partners must comply with all program standards. Affiliates are any individual, business, or entity who previously, currently, or is expected to have a commercial and/or professional relationship with the applicant organization or its principals. This means any person or entity that exercises control over or participates in the business must not be affiliated with or control any other entity that violates these standards. This includes but is not limited to partner pharmacies, businesses or medical practices, supplying wholesalers, co-owned companies, staff, any associated medical personnel, and may include entities that are promoted on the domain seeking certification. All affiliates and partners must be operating legally.

A merchant's partners, defined as organizations essential to supporting the applicant’s continuum of care, such as partner pharmacies responsible for the fulfillment of prescription medication to patients, are generally required to be LegitScript-certified or accredited by another recognized body, with limited exceptions permitted only at LegitScript's sole discretion.

The applicant must also provide all domain names and websites under its control, and disclose all affiliates.

5. Patient Services

Applicants’ websites must clearly disclose all states, territories, provinces, and/or countries in which applicants’ services are available.

6. Privacy

The applicant must comply with all provisions of applicable laws and regulations pertaining to protected information or protected health information, including privacy provisions. When required by law, the applicant must post its privacy policy on its website. For example, US-based applicants who collect, store, or transmit Protected Health Information (PHI) must comply with all applicable HIPAA requirements.

Additionally, the applicant agrees that any information regarding transactions, customers, patients, medical information, and, as required by Applicable Law, any other sensitive or confidential information is processed using Secure Socket Layer (SSL) technology.

7. Validity of Prescription

The applicant shall only dispense or offer to dispense prescription drugs upon receipt of a valid prescription issued by a person authorized to prescribe under applicable laws. A valid prescription is defined by applicable statutes, regulations, or laws in the jurisdictions served by the applicant.

Applicants must not prescribe, offer to prescribe, distribute, or offer to distribute drugs in a way that violates the laws of the jurisdiction(s) they serve, and must comply with all relevant telemedicine laws or regulations, as applicable. A prescription or prescription drug must not be prescribed or dispensed prior to the provision of care by a licensed medical professional.

8. Transparency

The applicant and its affiliates must ensure that all practices and offers are accurate, transparent, and not misleading to patients or the public, including but not limited to any material detail regarding the pharmacy, pharmacy staff, medical practitioners, drugs, treatments, or financial transactions. This includes claims that a product or service has purported benefits that have not been supported by a regulatory body, such as the FTC, FDA, etc.

Failure to provide full and accurate information as requested, as determined by LegitScript’s sole discretion, will result in denial. Applicants may undertake reasonable remedial action during the certification process without penalty.

An applicant’s business practices may not pose a reputational risk to LegitScript or the LegitScript Healthcare Certification program.

9. Advertising

Applicants and certified clients must advertise in a manner that is transparent and in accordance with all applicable laws and regulations. Applicants must ensure that all advertisements are accurate, transparent, and not misleading to the public in any way.

Applicants advertising on internet platforms in apparent violation of the platforms' terms of service may be considered to be attempting to circumvent the goals of the LegitScript certification program. If LegitScript discovers such advertising, it may be grounds for certification denial or revocation.

What You’ll Need Before You Apply

Pricing

Transparent, Predictable Fees

Standard Certification
  • Application Fee: $975 per website (nonrefundable)
    This payment starts the application process.
  • Annual Certification Fee: $2,150 per website
    Due only once your application is approved. This payment will officially finalize your certification and unlock all the benefits that accompany it.
Multiple Websites?

You can include multiple websites in a single application. Each domain to be certified requires its own application fee and annual certification fee. All operated domains must be disclosed in your application but you can choose which websites you would like to certify.

Estimate Your Total Cost

Input the number of domains you would like to certify, and we’ll calculate the total so you know exactly what to expect before you apply.

Note: If you are eligible for probationary certification, our team will discuss this with you prior to certification.

Use the arrows or type a number. Totals update automatically.

Per-website cost $0 USD
Application fee $0 USD
Annual Certification fee $0 USD
Total (first year) $0 USD
Yearly Renewal Total $0 USD

Global Coverage

Global Reach, Consistent Standards

Even if your healthcare business is outside the US, you may need LegitScript Certification to advertise or process payments. Platforms rely on us to apply the same rigorous standards worldwide.

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Enterprise Certification Programs for Healthcare, Agencies & Payments

Built for healthcare organizations, payment companies or marketing agencies operating at scale, our Enterprise Certification Programs offer expedited certification reviews, dedicated partner support, and a bespoke certification experience to offer for your clients. Boost compliance, protect advertising and payment capabilities, and strengthen performance across your book of business. LegitScript makes it simple for your clients to grow confidently and compliantly — ultimately benefiting your bottom line.

Why LegitScript

Unlock Advertising Across Major Platforms

Certification opens the door to advertising on Google, Meta, Microsoft Ads, TikTok, LinkedIn, and more — platforms that require LegitScript approval to run healthcare ads.

Display Our Trusted Seal on Your Website

Show patients, clients, and partners that you’re committed to patient trust and demonstrating your businesses' transparency.

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Streamline Payment 
Processing

Visa and Mastercard recognize LegitScript Certification, helping you get faster approval for card-not-present transactions.

Build Instant Credibility With Customers

Stand out from competitors by demonstrating that your business meets the highest industry and regulatory standards.

Avoid Costly Delays or Ad Disapprovals

LegitScript Healthcare Certification unlocks your permissions to advertise on major platforms and social networks. However, each platform and social network has its own ad policies and requirements. Before you advertise, make sure you’re informed on each individual ad policy to reduce the risk of ad rejections or campaign pauses.

Protect Your Reputation
Long-Term

Ongoing monitoring helps ensure you stay compliant with our certification standards and internet platform ad policies.

“LegitScript certification is a critical milestone for many of our clients, especially those aiming to advertise healthcare services on platforms like Google and Meta. Beyond unlocking ad eligibility, it signals a high level of trust and operational integrity — essential in today’s competitive digital health landscape.”
— Dean Mor, Storefront Growth Manager, CareValidate