Why did Locke Bio & PeterMD choose LegitScript Certification?
As telehealth evolves, providers offering specialized treatments like hormone replacement therapy (HRT), testosterone replacement therapy (TRT), weight management, and peptide therapy are finding themselves at the intersection of innovation and increasing regulatory scrutiny. PeterMD emerged as a leader in this space, aiming to deliver safe, effective, and accessible care across the US. However, in a landscape where compliance can be the difference between scaling successfully and getting sidelined, PeterMD recognized the need to build a solid foundation of trust through regulatory alignment. To achieve this, they partnered with Locke Bio to streamline their compliance strategy and pursue LegitScript certification.
About PeterMD
PeterMD is built on a veterans-first attitude and faith-based values, providing trusted, top-tier care as North America’s largest online men’s health clinic. Endorsed by elite agencies like JSOC, NSW, and USASOC, their expert physicians and leadership deliver unmatched service.
They help men regain energy, virility, and confidence through discreet, affordable telehealth. With personalized care and simple solutions, PeterMD empowers men to live stronger, healthier lives without the complexity often found in traditional healthcare systems.
"Being LegitScript-certified tells the world that you’re operating to the highest standards of legality, transparency, and care quality. That’s a huge competitive advantage, especially in a market where a lot of fly-by-night operations are getting shut down."
Josh Rosaasen, COO of Locke Bio
Q&A with Josh Rosaasen
We’re pleased to have visited with Josh Rosaasen, COO of Locke Bio, to get more information about how having a strategic partner can help niche telehealth brands find success in a competitive space.
Let’s start with a quick introduction to PeterMD. What makes them stand out in the rapidly growing telehealth market?
PeterMD is a telehealth company that has carved out a strong reputation by focusing on specialized treatment areas that are often underserved in traditional healthcare like TRT, HRT, and peptide therapy. What makes them stand out is their commitment to combining clinical integrity with a patient-first experience. They're not just about convenience; they’re about providing treatments that are medically appropriate and evidence-based.
In a market full of pop-up telehealth brands, PeterMD took the harder—but more sustainable—path of building with compliance, quality assurance, and patient safety at the forefront. That’s a major differentiator.
When PeterMD reached out to Locke Bio, what were they trying to solve for?
PeterMD was growing quickly, and with that growth came both increased visibility and increased scrutiny. They recognized that staying ahead of regulatory requirements wasn’t optional, especially in areas like controlled substances or hormone therapies. They came to us looking for guidance on how to proactively meet the standards set by regulatory bodies, including the DEA, FDA, and LegitScript.
They also wanted to strengthen their credibility with patients and advertising platforms. In many cases, being LegitScript-certified is a prerequisite for running compliant healthcare ads. So the challenge was: how do we align operations, marketing, and clinical workflows in a way that satisfies all these requirements without slowing down their momentum? That’s where Locke Bio stepped in.
What was your strategy for helping them navigate the regulatory landscape, especially with the variety of services they offer?
We started by breaking it down service-by-service. TRT and HRT, for instance, involve very different protocols than peptide therapies or weight loss programs, so each area needed to be reviewed through its own compliance lens. We conducted a detailed audit of their clinical workflows, marketing practices, and technology platform.
Then we worked with their internal teams to implement process improvements—from refining their intake forms and consent language to building secure systems for e-prescribing and recordkeeping. We also reviewed their advertising materials to make sure they aligned with LegitScript’s requirements, which detail what claims can be made, how disclaimers are presented, and how telehealth visits are described.
Throughout this, we handled the full LegitScript certification process, acting as a bridge between PeterMD and the compliance standards they needed to meet.
What have been some of the tangible benefits PeterMD has seen since obtaining LegitScript certification?
The most immediate benefit was credibility—both with patients and with marketing platforms. Being LegitScript-certified tells the world that you’re operating to the highest standards of legality, transparency, and care quality. That’s a huge competitive advantage, especially in a market where a lot of fly-by-night operations are getting shut down.
It’s also opened up new growth channels. They can now advertise more freely on platforms like Google and Meta, which require LegitScript certification for healthcare-related ads. That means they can scale customer acquisition more effectively and reach people who truly need their services.
Internally, it’s helped them build a more robust operational foundation. With clearer compliance protocols in place, their team has more confidence, and their clinical operations are running more smoothly.
From Locke Bio’s perspective, what does this collaboration say about the future of compliant telehealth?
After signing the contract, the transition was very easy. We had some questions but the response time was very quick. Any questions I had I could refer to the LegitScript support team. It was nice to be able to text someone and get a response the same day, usually within minutes.
Are you an online pharmacy or telemedicine provider? Get certified!
Become a certified healthcare merchant and unlock the benefits of LegitScript Certification today, including the ability to participate in online advertising and payment processing programs. Many of the world’s leading companies require or recognize LegitScript Certification.