This panel explores the evolving challenges of online marketing within the treatment provider space, emphasizing ethical practices and defensive brand‑protection strategies. Speakers from LegitScript, NAATP, and Cumberland Heights Treatment Center will clarify standards, illustrate reporting and enforcement processes, and share practical approaches for safeguarding organizational integrity in a rapidly shifting digital landscape. Through brief expert insights and an extended moderated Q&A, attendees will gain clarity on what is permissible, what to watch for, and how to respond effectively when encountering misuse or unethical online behavior.

Learning Objectives:

• Identify key ethical and compliance standards governing online marketing for treatment providers, including NAATP and LegitScript expectations.
• Recognize common risks and abusive digital practices and understand practical defensive strategies for protecting brand reputation.
• Understand reporting pathways and enforcement limitations, including LegitScript’s reporting process and relevant regulatory referral options such as the FTC.